Minister Musawa Leads 1st Creative Industry Mapping, Creates Over 2.5 Million Jobs
The Honourable Minister of Art, Culture, Tourism, and the Creative Economy, Hon. Hannatu Musa Musawa (Esq.) has achieved a milestone through her first-ever Creative and Cultural Industries (CCI) Mapping, which has yielded over 2.5 million jobs across Nigeria’s creative sector.
Abuja, Nigeria
In a bold and visionary step toward economic diversification and inclusive prosperity, the Honourable Minister of Art, Culture, Tourism, and the Creative Economy is proud to announce the successful completion of Phase One of Nigeria’s first-ever Creative and Cultural Industries (CCI) Mapping. This groundbreaking data initiative identifies clear pathways to create over 2.5 million jobs within Nigeria’s vibrant and fast-evolving creative economy.
This mapping exercise marks a historic milestone. For the first time, Nigeria has a comprehensive, evidence-based understanding of its creative sector. It highlights where value is most concentrated, which areas hold the greatest promise for growth, and how collaborative investments can deliver sustainable impact across the country.
“This is not just data; it is a new compass for unlocking prosperity,” said Faiz Imam, Chief Advisor to the Honourable Minister. “It signals a turning point in how we design, coordinate, and scale interventions that impact real lives, real incomes, and real futures.”
Key Insights from the Mapping Include:
• High-Impact Job Clusters: The mapping identifies sub-sectors that offer the most scalable job opportunities for youth and creators nationwide.
• Catalytic Intervention Points: It also outlines priority areas where targeted investments and government support will have the greatest transformative effect.
• The Need for Coordination: The data reveals that the creative economy’s success is deeply linked to how well infrastructure, skills development, innovation, content creation, financing, and distribution work together. Fragmented or isolated efforts are likely to fall short, which is why a collective approach is now more essential than ever.
Creative Economy Coordination Summit to Drive Unified Action
To move from insight to impact, the Federal Ministry will host a Creative Economy Coordination Summit in the coming weeks.
This summit will bring together public agencies, development finance institutions, international organisations, private sector leaders, and stakeholders across the creative value chain. Together, we will:
• Share the key learnings and strategic recommendations from the mapping report
• Align and strengthen ongoing initiatives to drive faster and more inclusive progress
• Deepen partnerships across sectors by addressing the interlinked factors shaping success
• Advance a national delivery framework that ensures every investment feeds into a broader vision of job creation and inclusive growth
A formal invitation with full event details will be shared soon.
Towards a Bold, Collaborative Future
This moment represents a new chapter not just for Nigeria’s creative industries but for our nation’s economic future. The Honourable Minister’s vision is anchored in President Bola Ahmed Tinubu GCFR’s Renewed Hope Agenda, positioning the creative economy as a pillar of national development, innovation, and global competitiveness.
The full Phase One CCI Mapping Report will be published and made accessible on the Ministry’s D30 platform following the summit. Phase Two is already in progress and will expand the mapping to include tourism and other vital sub-sectors within the creative economy.
A Call to Action
We are extending a heartfelt invitation to all partners and collaborators — from government and development partners to private investors and creators — to join us in shaping a vibrant, job-rich future for Nigeria.
Now is the time to move with intention and unity. Together, we can build a creative economy that is not only celebrated at home but respected and recognised around the world.
“Let us unite around a common goal — not just to celebrate Nigeria’s creative spirit, but to convert it into lasting, large-scale impact for generations to come.”
For further information and media enquiries, please contact:
Chindaya Ahmadu
Director of Press
Ministry of Tourism / Ministry of Arts, Culture, and Creative Economy
ahmaduchindaya@gmail.com
Sandra Njoku-Samuel
Media Strategist to the Honourable Minister on Media & Communications
Office of the Honourable Minister
Federal Ministry of Art, Culture, Tourism and the Creative Economy
Sandrans.official@gmail.com
